Design for Speed
Build for Scale
We drive immediate impact and lasting growth through agile strategies and execution that remove guesswork, combining speed with scalable foundations.
What We Do:
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We drive awareness and trial through initiatives built on a fresh category perspective and a deep understanding of consumer needs and emotional triggers within key usage occasions.
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We turn awareness into action with an unexpected brand narrative that powers cross-channel creative optimized for engagement and conversion in real-time.
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We maximize ROI with data-driven targeting that sharpens as consumers engage to ensure efficiency and sustained growth.
How We
Do It:
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We rapidly distill complex information into clear insights that pinpoint barriers and uncover actionable growth opportunities.
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We turn insights into action with senior-level commercial expertise and hands-on execution to drive measurable results faster, without wasted spend or guesswork.
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We launch fast with agile testing, real-time feedback, and iterative development to ensure market-ready solutions that scale.
We are fractional marketing partners integrating storytelling and performance marketing to turn strategy into results—faster.
SERVICES
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Define brand positioning with market, competitive, and user insights to ensure traction and long-term growth.
Strengthen go-to-market success by aligning strategy, storytelling, and user engagement for measurable impact.
Optimize digital performance to accelerate marketing impact.
Refine marketing strategies with stakeholder insights for faster, smarter decisions.
Prioritize high-impact initiatives with actionable recommendations that balance short-term wins and sustainable growth.
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Uncover growth opportunities through user, product, and channel insights to drive strategic action.
Refine user journey messaging to deepen engagement and brand relevance.
Amplify brand impact with a cohesive narrative and unified visual/verbal identity.
Integrate content strategy to balance sales and brand equity across physical and eCommerce channels.
Embed cross-functional plans that accelerate seamless execution.
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Increase conversion with strategies tailored to high-value customer segments.
Maximize ROI with precision targeting, and conversation optimization that scales for sustained growth.
Automate user journeys to enhance efficiency, engagement, and conversion.
Turn performance insights into improved action through robust tracking, analysis, and shared learnings.
Expand high-impact initiatives across markets and teams to scale success.
“The most powerful marketing starts with uncovering the story that only your brand can tell.”
Ken Krasnow, Founder
“Hiring K2 was the best investment I could have made. They joined at exactly the right time, refining our marketing strategy to be hyper-specific and relevant to both consumers and customers. The result? A high-impact launch and stronger customer alignment on shopper strategies.”
- Bob Little President, & CEO Kanzen Meal (USA), Inc. (a Nissin Foods company)
“K2 became an extension of our team. They provided thoughtful, strategic guidance, immersing themselves so fully in the work that I could rely on them like in-house colleagues. Ken’s expertise as a leader, strategist, and marketer is evident, and working with him has been a tremendous asset to our business.”
- Bindu Shah, CMO Biocodex, Inc. (global pharmaceutical company)
“I strongly recommend K2 to any company looking to elevate its brand. Ken transformed AreaHub’s brand assets, positioning us far more clearly and effectively for success. He not only addressed our branding needs but also engaged our senior executive team in a collaborative process that built alignment and ownership of key decisions. We’re deeply grateful for his expertise and the impact he’s had on our branding strategy.”
- Alison Gregory, CEO AreaHub (climate analytics & environmental risk)
Let’s turn ideas into action
No slides, no pitch. Just a smart conversation about what’s possible for your brand.